Built by Retail Experience.
Driven by Technology.
Not a slogan — a starting point. DAXOne began behind a counter, where the invoices stack up on a Tuesday, the margin on a case of beer quietly goes the wrong way, and the software written for 500-store chains costs more than it saves. So we built the back office we actually wanted: it reads the invoice, watches the price, and has the day counted before the morning rush.
Independents get the tools the chains have. That is the whole idea — and it is why every price we can charge you is printed on one page, and why the trial does not ask for a card.
Reliable
DAXOne was founded by small-business owners — the same as most of the people who use it. We know what a day looks like when the tech you run the store on lets you down, so reliability was never something we added later.
Innovative
We listen to what owners actually ask for and turn it into working software, not a line on a roadmap. We trust our customers, so your customers can trust you.
Confidence
We take care of the operations so you can take care of the business — the confidence to serve every customer well, every single time.
One platform, three products
JAEC builds AI-run software for independent businesses — the repetitive work (reading invoices, mapping prices, drafting a website) handled by AI, so the owner can focus on the counter, not the computer.
Who Builds DAXOne?
Daxesh Soni
Daxesh Soni is the founder and lead engineer behind DAXOne, a retail technology platform designed to help convenience stores, gas stations, liquor stores, smoke shops and other independent retailers operate smarter, simplify daily tasks and make better business decisions.
His approach is shaped by experience across multiple disciplines, including Project Management, Sports Analysis, Transition Management, Accounting, Retail Store Ownership and Six Sigma process improvement. That combination gives him a practical understanding of how businesses operate, where inefficiencies arise, and how technology can make a measurable difference.
As a store owner, Dax understands the everyday realities of retail: managing inventory, handling transactions, controlling costs, tracking performance and keeping operations running smoothly. Rather than building software around assumptions, he focuses on the challenges retailers face in their daily work.
That experience drives the development of DAXOne — an intelligent point-of-sale and back-office platform designed to bring essential retail operations together, reduce repetitive work, improve visibility into business performance, and help retailers run their businesses with greater confidence.
As an AI architect and full-stack developer specialising in React and TypeScript, Dax leads the architecture and development of the platform itself. He brings together business processes, data-driven thinking and modern software engineering to turn practical retail needs into technology that can scale.
Beyond retail technology, Dax is also the founder of DAXAnalytics, a predictive sports analysis platform that applies data analysis and statistical modelling to sports predictions. Both ventures reflect the same underlying principle: use data, technology and structured analysis to make better-informed decisions.
His Six Sigma background reinforces a focus on process improvement, consistency and operational efficiency — principles that matter particularly for independent retailers competing in a demanding market.
To make powerful retail technology accessible to the businesses that need it most.
Dax believes independent retailers deserve smarter tools, clearer business insights and practical automation without unnecessary complexity. Through DAXOne, he is working to help retailers spend less time managing systems and repetitive tasks, and more time serving customers and growing their businesses. He does not just design the product — he shapes the business logic, architects the technology, and builds the platform with real-world retail operations in mind.
DAXOne is built around a simple idea: technology should work for the retailer.
The team
Sunil Patel leads sales and customer engagement at DAXOne, helping introduce the platform to retailers and communicate how its capabilities can support their business operations.
Working alongside the product and engineering team, he focuses on building customer relationships, understanding retailer requirements and expanding DAXOne’s reach across the retail sector.
Julie manages accounts at DAXOne — billing, invoices and the books behind the business.
Integrations
The registers, payments and manufacturer programs DAXOne works with — keep what you already run.
See integrations →Careers
We hire for engineering, onboarding and customer support as the products grow — and we read every open application.
Work with us →Come build your store with us
Thirty-day free trial, no card, no hardware. See what an AI back office does for an independent store.
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